Service line 02 · Branding
Brand strategy and identity
We decide what your brand stands for, how it speaks and how it looks, then give your team the rules and the files to keep it that way.
What's included
Four services, one brief
Take one service or combine them. Each one below has its own section: what it answers and what you receive.
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Brand Strategy
Archetype, brand essence, value proposition and positioning.
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Verbal Identity
Tagline, slogans, tone of voice and writing guidelines.
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Logo Design
A logo system that works from a favicon to a billboard.
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Visual Identity
Colour, type, graphic language and templates.
Service 01 of 04
Brand Strategy
Before anything is designed, we decide what your brand is for. We define its archetype, its essence and the value it promises, and choose one position in the market it can own.
Questions it answers
- Why should anyone choose you over the obvious alternative?
- What must every piece of communication prove?
What you get
- Brand archetype and personality
- Brand essence in one line
- Value proposition and proof points
- Positioning against your main competitors
- A brand story your team can retell
Service 02 of 04
Verbal Identity
How your brand sounds decides how it is remembered. We write the words that carry it, and the rules that keep every writer on your team sounding like one brand.
Questions it answers
- What is the one line people should remember?
- How does your brand sound when it sells, apologises or says no?
What you get
- Tagline and campaign slogans
- Tone of voice with do and don't examples
- Key messages for each audience
- Product and service naming, if needed
- Writing guidelines with before and after rewrites
Service 03 of 04
Logo Design
A logo is a signature, not a summary. We design a symbol and a wordmark simple enough to recognise at 16 pixels and strong enough to fill a wall.
Questions it answers
- Will people recognise you at a glance, at any size?
- Does the mark say something true about the brand?
What you get
- Two to three initial directions
- Primary logo, wordmark and symbol
- Versions for light, dark and one-colour use
- Minimum sizes and clear-space rules
- Files for print, web and social in every format
Service 04 of 04
Visual Identity
Visual identity turns a logo into a system. Colour, type, imagery and a graphic motif, applied to the formats your team uses every week.
Questions it answers
- Can your team make an on-brand post without a designer?
- Does every format look like it came from the same company?
What you get
- Colour palette with accessible pairings
- Typefaces and a type scale
- Graphic motifs and image style
- Social, presentation and stationery templates
- A living brand guideline page
Process
How a branding project runs
Four stages. Each one ends with something you can see, check and approve before the next begins.
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Discover
The research findings, interviews with your team and a brand audit. No research yet? We run a short discovery first.
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Define
Archetype, essence, value proposition and positioning, agreed together in one workshop.
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Express
Tagline, tone of voice, logo and visual system, tested on the formats you really use.
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Hand over
Guidelines, templates and every file, with a session that trains your team to use them.
Results
Selected branding work
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Building a prop firm review site from the data up
96.7% of published figures linked to their source
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Repositioning an investing app for first-time investors
+64% sign-ups in six months
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A new identity and website for a B2B software company
41% more qualified leads
Questions
Questions about branding
More about pricing, contracts and working together is on the FAQ page.
Read the FAQHow long does a branding project take?
A full project, from strategy to visual identity, usually takes eight to twelve weeks. A single service, such as a logo or a verbal identity, takes three to five weeks.
Can we start with a logo and skip the strategy?
You can, but we will still ask the strategy questions in a short workshop first. A logo designed without a clear position usually has to be redrawn within two years.
Can we keep our current logo?
Often, yes. A refresh keeps what people already recognise and fixes what stops it working at small sizes, in dark mode or on social media.
Do you deliver in English and Persian?
Yes. Taglines, tone of voice and guidelines can be written in both languages, and the logo system is tested in both scripts.
Start a project
Let's give your brand one clear voice.
Tell us what your brand should stand for and where it feels stuck. We reply within two working days. Sending a formal RFP? Email it to [email protected].