Scale
Content Updates
Refreshing content that has aged.
Strong pages decay quietly. We find the updates with the highest return, refresh the data, the structure and the intent match, and ship them on a weekly cadence. Every update is measured against the rankings it defends.
What you get
- Decay detection
- Pages losing position, caught early.
- Update queue
- Refreshes ranked by traffic upside.
- Weekly cadence
- Systematic refresh sprints, shipped weekly.
- Impact tracking
- Before/after measurement per update.