01
Define Scope & Personas
Set the business goals, the boundaries of what's in scope, and the audience personas every later decision is judged against.
Start
Content Strategy
A prioritised roadmap for content that ranks and converts.
We audit your market, your competitors and what you have already published. You get a quarter-by-quarter roadmap, scored by traffic opportunity and buying intent. Every piece on it has a job.
Proprietary framework
ResonanceMap
From their top pages to your SEO strategy
A repeatable, data-driven method: take the pages your competitors already rank with, and turn them into your own way into search. We work through it step by step, together with Claude.
02
Extract, Merge & Clean
Pull each competitor's top pages and combine them into one dataset. Then normalize it: de-duplicate, strip noise, keep URL and traffic.
03
Filter for Relevance
Drop every page that doesn't serve your business or your audience. What's left is the demand you can realistically win.
04
Cluster URLs by Intent → Title
Group the competitor URLs that answer the same user need under one Title: the single page you would build for it.
05
Group Titles into Topic Clusters
Gather related Titles into a Topic Cluster, a hub-and-spoke theme that maps the territory around one subject.
06
Prioritize
Rank content and clusters by three signals: business relevance, traffic potential, and search-intent clarity.
The outcome
A Targeted, Data-Driven Content Strategy
A way into search built on demand your competitors have already proven, produced in the order that pays back soonest.
What you get
Opportunity audit
Keyword, competitor and content-gap analysis across your funnel.
Prioritised roadmap
A scored publishing plan balanced across intent and difficulty.
Content briefs
Writer-ready briefs with structure, entities and internal links.
Measurement plan
KPIs and dashboards agreed before the first piece ships.