SEO migration strategy
A migration plan built to preserve existing rankings and organic traffic through every stage of the transition.
Migrating several high-traffic Iranian news and content sites onto aasaam's CMS, with organic rankings and traffic preserved through every transition.
Re-platforming a high-traffic site is where SEO is won or lost in a single deploy. Leading this program at aasaam, I migrated several high-profile news and content sites onto aasaam's CMS. Each move was planned and executed so that rankings, organic traffic and crawl equity carried over intact: every URL mapped, every redirect verified, and the traffic curves watched through each cutover.
High-profile news and content platforms moved onto aasaam's CMS.
Each migration ran on one discipline: preserve every signal search engines already trust, then verify it survived the move.
A migration plan built to preserve existing rankings and organic traffic through every stage of the transition.
Working with the migration team to carry sound technical SEO into the new CMS.
Overseeing content migration so the experience stayed seamless for users and search engines alike.
Watching traffic closely through each cutover to catch and resolve any drop before it compounded.
The result: several large sites moved onto a new platform with their SEO performance intact.