01
Market research & analysis
A competitor and market analysis to read the Iranian coaching market and the audience inside it.
All work
Case study · Content & lead generation
Content marketing meets website optimization: a lead-generation story
A data-driven content and on-site strategy for coachingo.ir, turning organic search traffic into a daily flow of qualified coaching leads.
coachingo.ir is a consortium of international coaches entering a crowded Iranian market. The brief was growth of the most concrete kind: leads. We started at the root question, what does this audience need, and built the content and website strategy around the answer, grounded in Dr. Glasser's basic-needs framework. Content, SEO and the on-site experience ran as one system that took people from a search query to a booked conversation.
Results
6 months · content + on-site optimization, run as one system
300+
within 6 months
Daily organic clicks
Daily
client registrations
Inbound leads
10%
captured lead → paying client
Conversion to clients
Strategic approach
Content and website were designed as one funnel: attract the right search intent, answer a real human need, then make the next step obvious.
02
Website optimization
The site designed and optimized around the specific needs and expectations of the Iranian market.
03
Content strategy
A data-driven content strategy built on Dr. Glasser's basic-needs framework, mapping topics to what the audience needs.
04
Content creation & execution
Content written to the strategy: engaging, search-optimized, and pointed at a clear call to action.
05
Lead capture & conversion
We owned the capture process end to end, turning visitors into registered leads and leads into paying clients.
Run as one system, content and website optimization turned coachingo.ir's search traffic into a daily source of coaching clients: 300+ organic clicks a day within six months, and one in ten captured leads becoming a paying client.